How To Advertise

“If I had to recommend one book and only one book to ground someone in the real-world principles of advertising, it would be How to Advertise. Now in its third edition, Ken Roman, Jane Maas, and Martin Nisenholtz have brilliantly and insightfully updated it to include new technologies and everything you need to know in today’s complicated marketing environment. A must-read for students and practitioners alike.” –Pat Fallon, chairman, Fallon Worldwide

“How to Advertise is comprehensive and practical. The experience of the authors is evident on every page. I would certainly recommend it to anyone who wants to get a real-world understanding of the many issues involved in using advertising effectively.” –Don Sexton, professor of business, Columbia University

“How to Advertise is the first comprehensive snapshot of the past, present, and future of advertising that includes the role interactive advertising is likely to play in the mix.” –Larry Kramer, chairman and CEO, MarketWatch.com

“Offers advice and text as elegantly simple as its name… cleanly written…. This no-nonsense guide to advertising makes it clear in the updated version why it’s still a classic.” - BizEd Magazine
– Review

“A useful update of an interesting look at the purpose, art and craft of advertiising.” — Kansas City Star

“Without pulling any punches, the book tells readers what works.” — Dallas Morning News –This text refers to an out of print or unavailable edition of this title.

Buy The Book: How to Advertise, Third Edition

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